top of page

Privacy Policy.

Last updated: 13 April 2026

 

1. Introduction

 

Akta Productions Ltd ("we", "us", "our"), trading as Akta Agency, is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal data when you engage with us, including through applications, representation, training programmes, and use of our services.

We comply with the UK General Data Protection Regulation and the Data Protection Act 2018.

​

2. Who We Are

 

Akta Agency is a talent representation and creative development agency operating under Akta Productions Ltd. Our services include talent representation, marketing and promotion, and internal training and development through classes, workshops, and creative services.

For any queries relating to this policy or your data, please contact:

Email: info@theaktaagency.com

​

3. The Data We Collect

 

We may collect and process the following personal data:

​

a. Identity and Contact Data

  • Full name

  • Email address

  • Phone number

  • Address (if provided)

​

b. Professional and Representation Data

​​

  • CVs, cover letters, and application materials

  • Headshots, showreels, self-tapes, and other media

  • Casting profiles (including Spotlight or similar platforms)

  • Employment, training, and representation history

​

c. Training and Development Data

​​

  • Class attendance and participation records

  • Performance notes, feedback, and evaluations

  • Engagement with workshops and internal programmes

​

d. Marketing and Media Data

​​

  • Photographs, video recordings, and audio content

  • Behind-the-scenes content from classes, workshops, and shoots

  • Social media content featuring your likeness (where applicable)

​

e. Technical Data

​​

  • IP address

  • Device and browser information

  • Website usage data (via cookies)

​

f. Communication Data

​​

  • Emails, messages, and other correspondence with us

​

4. How We Collect Your Data

 

We collect data through:

  • Applications submitted via our website or email

  • Representation onboarding processes

  • Participation in classes, workshops, and shoots

  • Release forms and consent forms

  • Direct communication (email, phone, social media)

  • Website usage (via cookies and analytics tools)

​

5. How We Use Your Data

 

We use your personal data to:

​

a. Talent Representation

​​

  • Assess your suitability for representation

  • Submit you for casting opportunities

  • Manage your professional profile and career progression

​

b. Training and Development

​​

  • Enrol you in classes, workshops, and development programmes

  • Monitor participation and progress

  • Provide feedback and support your growth as a performer

​

c. Marketing and Promotion

​​

  • Promote you as talent to casting professionals and industry contacts

  • Share content across our platforms (including website and social media), where appropriate permissions are in place

  • Showcase the work of Akta Agency and its talent

​

d. Service Delivery

​​

  • Provide creative services including headshots, showreels, and self-tapes

  • Manage bookings and internal operations

​

e. Communication and Operations

​​

  • Respond to enquiries

  • Send important updates regarding representation, training, and opportunities

  • Improve our services and user experience

​

6. Legal Basis for Processing

 

We process your personal data under the following lawful bases:

​

  • Consent – for use of your likeness in marketing and promotional materials

  • Contract – where processing is necessary for representation and provision of services

  • Legitimate Interests – to operate, develop, and promote our agency and talent

  • Legal Obligation – where required by law

​

7. Use of Images and Media

 

As part of our work, we may capture and use photographs, video, and audio content featuring you.

This may include:

​

  • Headshots and professional materials

  • Content created during classes, workshops, and shoots

  • Behind-the-scenes and promotional content

​

Where required, this usage is governed by signed release forms. Content will primarily be used for:

​

  • Portfolio and promotional purposes

  • Agency marketing and brand development

​

We will not use your content for third-party commercial advertising without explicit additional consent.

​

8. How We Share Your Data

 

We may share your data with:

​

  • Casting platforms such as Spotlight

  • Casting directors, production companies, and industry professionals

  • Trusted service providers (e.g. hosting platforms, email systems)

  • Legal and regulatory authorities where required

​

We do not sell your personal data.

​

9. Data Storage and Retention

 

We take appropriate security measures to protect your personal data, including secure digital storage and restricted access.

We retain your data only for as long as necessary:

​

  • During your period of representation or engagement

  • For a reasonable period afterwards for administrative and legal purposes

​

10. Your Rights

 

Under UK data protection law, you have the right to:

​

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner's Office

​

11. Cookies

 

Our website uses cookies to enhance user experience and analyse traffic.

You can manage or disable cookies through your browser settings.

​

12. Third-Party Links

 

Our website and communications may contain links to third-party websites. We are not responsible for their privacy practices.

​

13. Changes to This Policy

 

We may update this Privacy Policy periodically. Updates will be posted on our website with a revised “Last updated” date.

​

14. Contact Us

 

If you have any questions about this Privacy Policy or your personal data, please contact:

Email: info@theaktaagency.com

bottom of page